THE STORY "Kristy, you've got to get sales up fast, but I can't give you more money to do it," said Mario, the VP for Sales and Marketing, pointing to an ominous figure on his sales manager's goal chart. "And you can't get any more people. And don't plan on sending anyone else to the corporate office this year for training. The well is almost dry. You have to figure a way to get more out of the resources you've got - productivity has to go up. Squeeze 'em and pleeze 'em." "Now, are there any questions?" finished Mario. "Yes, where is the stardust to make all this happen?" Kristy tweaked back.

Practical Management Science
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Author:WINSTON, Wayne L.
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Chapter2: Introduction To Spreadsheet Modeling
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Kristy could remind her team of the goal, then look at her sales toolsor resources, and decide which ones to replace or refurbish.

 

What could be the possible action plan?

THE STORY
"Kristy, you've got to get sales up fast, but I can't give you more money to do it," said Mario, the VP for
Sales and Marketing, pointing to an ominous figure on his sales manager's goal chart.
"And you can't get any more people. And don't plan on sending anyone else to the corporate office this
year for training. The well is almost dry. You have to figure a way to get more out of the resources you've
got - productivity has to go up. Squeeze 'em and pleeze 'em."
"Now, are there any questions?" finished Mario.
"Yes, where is the stardust to make all this happen?" Kristy tweaked back.
Transcribed Image Text:THE STORY "Kristy, you've got to get sales up fast, but I can't give you more money to do it," said Mario, the VP for Sales and Marketing, pointing to an ominous figure on his sales manager's goal chart. "And you can't get any more people. And don't plan on sending anyone else to the corporate office this year for training. The well is almost dry. You have to figure a way to get more out of the resources you've got - productivity has to go up. Squeeze 'em and pleeze 'em." "Now, are there any questions?" finished Mario. "Yes, where is the stardust to make all this happen?" Kristy tweaked back.
OPTIONS
1. Kristy could remind her team of the goal, then look at her sales tools or resources, and decide which
ones to replace or refurbish.
2. Kristy could look at herself and her sales team, and decide what skills need to be improved and what
sales process corrections should be made.
3. Kristy could check out what competitors are doing and develop a plan to push her team's win ratio up.
4. Kristy could assess her team's sales strategy for flaws, and create a new strategy in terms of markets,
accounts and prospects to focus on.
Source: Cebrowski, J., & Romeo, C. (1998). The sales manager's troubleshooter. Prentice Hall Direct.
Transcribed Image Text:OPTIONS 1. Kristy could remind her team of the goal, then look at her sales tools or resources, and decide which ones to replace or refurbish. 2. Kristy could look at herself and her sales team, and decide what skills need to be improved and what sales process corrections should be made. 3. Kristy could check out what competitors are doing and develop a plan to push her team's win ratio up. 4. Kristy could assess her team's sales strategy for flaws, and create a new strategy in terms of markets, accounts and prospects to focus on. Source: Cebrowski, J., & Romeo, C. (1998). The sales manager's troubleshooter. Prentice Hall Direct.
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