What is your new product or service idea for the marketing plan project? If your developing this plan for your own business, you can launch your business and not a new product/service. Are you creating your own business or will you be launching under an existing business for example your launching your new vibe energy drink under Pepsi co

What is your new product or service idea for the marketing plan project? If your developing this plan for your own business, you can launch your business and not a new product/service. Are you creating your own business or will you be launching under an existing business for example your launching your new vibe energy drink under Pepsi co

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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