What is the role of key performance indicators (KPIs) in the planning and performance measurement process?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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What is the role of key performance indicators (KPIs) in the planning and performance measurement process? 

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Step 1: Define the term key performance indicators:

 Key Performance Indicators( KPIs) are measurable and quantifiable  criteria  or data points that associations use to  estimate and assess their performance, progress toward specific  pretensions, and the effectiveness of their operations. KPIs are  generally  named because they  give essential  perceptivity into the association's performance and its alignment with strategic  objects. 

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