The right to charge any price for the product, provided no discrimination exists among similar kinds of buyers belongs to which catogory of rights?
The right to charge any price for the product, provided no discrimination exists among similar kinds of buyers belongs to which catogory of rights?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The right to charge any price for the product, provided no discrimination exists among similar kinds of buyers belongs to which catogory of rights?
Expert Solution
Step 1
Price discrimination can be explained as the strategy through which the company tries to charge different prices for same goods or services the sellers thinks that the customer will agree to buy for.
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