The Regal Inn is a 30‐unit, motel in the less scenic part KZN. The owner, Mr. Mkhwanazi, firmly believes that there is a need for his style of low‐cost family accommodation amid the luxury and beauty of the area. His rooms are large, family‐style rooms. Although there is plenty of room for future expansion, the grounds are fairly bear with a bit of landscaping. Mr. Mkhwanazi can serve breakfast to the rooms and provides tea‐making facilities. There are now a lot of good restaurants and take‐aways in the area. Mr Mkhwanazi prices are less than half of what similar motels charge and only a fraction of what the big five‐star properties are charging.The problem is occupancy. He has some regulars who come every holiday period. Currently Mr. Mkhwanazi does very little advertising in local district guides and the holiday papers, mainly because he really thinks word‐of‐mouth is the best form of advertising. In the form of an essay of no more than 1 page, discuss what a SWOT analysis entails and apply this to Regal Inn. CATEGORIES

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question
The Regal Inn is a 30‐unit, motel in the less scenic part KZN. The owner, Mr. Mkhwanazi, firmly believes that there is a need for his style of low‐cost family accommodation amid the luxury and beauty of the area. His rooms are large, family‐style rooms. Although there is plenty of room for future expansion, the grounds are fairly bear with a bit of landscaping. Mr. Mkhwanazi can serve breakfast to the rooms and provides tea‐making facilities. There are now a lot of good restaurants and take‐aways in the area. Mr Mkhwanazi prices are less than half of what similar motels charge and only a fraction of what the big five‐star properties are charging.The problem is occupancy. He has some regulars who come every holiday period. Currently Mr. Mkhwanazi does very little advertising in local district guides and the holiday papers, mainly because he really thinks word‐of‐mouth is the best form of advertising. In the form of an essay of no more than 1 page, discuss what a SWOT analysis entails and apply this to Regal Inn. CATEGORIES
Expert Solution
steps

Step by step

Solved in 3 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning