Answered: The Regal Inn is a 30‐unit, motel in…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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The Regal Inn is a 30‐unit, motel in the less scenic part KZN. The owner, Mr. Mkhwanazi, firmly believes that there is a need for his style of low‐cost family accommodation amid the luxury and beauty of the area. His rooms are large, family‐style rooms. Although there is plenty of room for future expansion, the grounds are fairly bear with a bit of landscaping. Mr. Mkhwanazi can serve breakfast to the rooms and provides tea‐making facilities. There are now a lot of good restaurants and take‐aways in the area. Mr Mkhwanazi prices are less than half of what similar motels charge and only a fraction of what the big five‐star properties are charging.The problem is occupancy. He has some regulars who come every holiday period. Currently Mr. Mkhwanazi does very little advertising in local district guides and the holiday papers, mainly because he really thinks word‐of‐mouth is the best form of advertising. In the form of an essay of no more than 1 page, discuss what a SWOT analysis entails and apply this to Regal Inn. CATEGORIES

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