the product its own, the company will require $30 million immediately (n = 0) to build a new manufacturing facility, and it is expected to have a 10-year product life. The R&D expenditure in the previous years and the anticipated revenues that the company can generate over the next 10 years are summarized as follows: Cash Flow Period (n) (Unit: $ million) -4 -$10 -3 -10 -2 -10 -1 -10 -10 – 30 1–10 100 Merck, a large drug company is interested, in purchasing the R&D project and the right to commercialize the product from Gene Research, Inc.; it wants to do so immediately (n = 0). What would be a starting negotiating price for the project from Merck? Assume that Gene's MARR = 20%.

Practical Management Science
6th Edition
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Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
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the product its own, the company will require $30 million immediately (n = 0) to
build a new manufacturing facility, and it is expected to have a 10-year product life.
The R&D expenditure in the previous years and the anticipated revenues that the
company can generate over the next 10 years are summarized as follows:
Cash Flow
(Unit: $ million)
Period (n)
-4
-$10
-3
-10
-2
-10
-1
-10
-10 – 30
1-10
100
Merck, a large drug company is interested, in purchasing the R&D project and the
right to commercialize the product from Gene Research, Inc.; it wants to do so
immediately (n = 0). What would be a starting negotiating price for the project
from Merck? Assume that Gene's MARR = 20%.
Transcribed Image Text:the product its own, the company will require $30 million immediately (n = 0) to build a new manufacturing facility, and it is expected to have a 10-year product life. The R&D expenditure in the previous years and the anticipated revenues that the company can generate over the next 10 years are summarized as follows: Cash Flow (Unit: $ million) Period (n) -4 -$10 -3 -10 -2 -10 -1 -10 -10 – 30 1-10 100 Merck, a large drug company is interested, in purchasing the R&D project and the right to commercialize the product from Gene Research, Inc.; it wants to do so immediately (n = 0). What would be a starting negotiating price for the project from Merck? Assume that Gene's MARR = 20%.
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