The online store would like to find which customers are potential value contributors to their sales, also they would know what factors influence their purchase behaviour and decision making, so you will take which analysing method and data to complete the task? Why do you take this method for the case? What does the feature of the method? Which data will take for the analysis? How do you take this method to complete the task?

The online store would like to find which customers are potential value contributors to their sales, also they would know what factors influence their purchase behaviour and decision making, so you will take which analysing method and data to complete the task? Why do you take this method for the case? What does the feature of the method? Which data will take for the analysis? How do you take this method to complete the task?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Why do you take this method for the case?
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Which data will take for the analysis?
How do you take this method to complete the task?

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