The offering's target market, the value created by the offering in this market, and the key

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The offering's target market, the value created by the offering in this market, and the key attributes of the offering are all defined in the ________ stage of the stage-gate framework.

 

Question options:

 

idea generation

 

business-model design

 

concept development

 

commercial deployment

 

offering development

 
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