Answered: The management of Pepsi wants to…

Name: The management of Pepsi wants to conduct a survey on consumer percepti
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Description: The management of Pepsi wants to conduct a survey on consumer perceptions of its new Energy Drink XTNL. In order to ensure that the sample is representative of their drinking consumers they have decided initially to use quota sampling. The two key ch

MATLAB: An Introduction with Applications

6th Edition

ISBN:9781119256830

Author:Amos Gilat

Publisher:Amos Gilat

Chapter1: Starting With Matlab

Section: Chapter Questions

Problem 1P

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The management of Pepsi wants to conduct a survey on consumer perceptions of its new Energy Drink XTNL. In order to ensure that the sample is representative of their drinking consumers they have decided initially to use quota sampling. The two key characteristics that are used to determine the size of the groups to be sampled are gender and current Sting (another energy drink) consumption. From previous study they estimate that 80% of Sting drinkers are male and 20% are female. Moreover, both male and female Sting drinkers are classified as: that 30% are frequently drinkers, 40% are medium drinkers and 30% occasional drinkers. A total sample of 500 is needed. Based on these available statistics, how would you formulate the group compositions(s) based on the required sample size?

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