The management of nav Bhatia's Hyundai in Mississauga and Rexdale (so in theGreater Toronto Area) is concerned about their choice of advertising in the GTA.They aren't sure if advertising submitted to 680 news radio station is reaching theirtarget market. A research project is launched with the objective of determing therelationship between 680 news listernship/ audience and awareness or purchasing atthe Hyundai dealership. What type of research design is most appropriate for thisproject?Descriptive researchExperimental researchO Qualitative researchExploratory researchCausal research

The correct answer is Descriptive Research Descriptive research is used to find the characteristics…

Answered: The management of nav Bhatia's Hyundai…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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