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The majority of respondents to a customer satisfaction survey given by an eyeglass store say that, although they like the selection of eyeglasses and the price, the wait for service is too long and the staff seems rude to customers. The eyeglass store’s next step will most likely be to _____.     contact the respondents and talk with them individually keep things as they are since customers are happy with the product and price figure out a way to get customer wait time decreased meet with staff to talk about the survey

The majority of respondents to a customer satisfaction survey given by an eyeglass store say that, although they like the selection of eyeglasses and the price, the wait for service is too long and the staff seems rude to customers. The eyeglass store’s next step will most likely be to _____.     contact the respondents and talk with them individually keep things as they are since customers are happy with the product and price figure out a way to get customer wait time decreased meet with staff to talk about the survey

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The majority of respondents to a customer satisfaction survey given by an eyeglass store say that, although they like the selection of eyeglasses and the price, the wait for service is too long and the staff seems rude to customers. The eyeglass store’s next step will most likely be to _____.

 
 
  • contact the respondents and talk with them individually
  • keep things as they are since customers are happy with the product and price
  • figure out a way to get customer wait time decreased
  • meet with staff to talk about the survey
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