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"The main goal of using Blueprinting in the service process is to create valued experiences and efficient productive operations in serving customers." Discuss the above statement in service provision domain; then, give a real-life example of a Blueprinting practice at any service firm from your choice. For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac).

"The main goal of using Blueprinting in the service process is to create valued experiences and efficient productive operations in serving customers." Discuss the above statement in service provision domain; then, give a real-life example of a Blueprinting practice at any service firm from your choice. For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac).

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The subject is (Service Marketing).

"The main goal of using Blueprinting in the service process is to create valued experiences and efficient productive operations in serving customers." Discuss the above statement in service provision domain; then, give a real-life example of a Blueprinting practice at any service firm from your choice. For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). BIUS Paragraph Arial 10pt 工 * 回白Qら0
Transcribed Image Text:"The main goal of using Blueprinting in the service process is to create valued experiences and efficient productive operations in serving customers." Discuss the above statement in service provision domain; then, give a real-life example of a Blueprinting practice at any service firm from your choice. For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). BIUS Paragraph Arial 10pt 工 * 回白Qら0
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