The Food Max grocery store sells three brands of milk in half-gallon cartons-its own brand, a local dairy brand, and a national brand. The profit from its own brand is $0.97 per carton, the profit from the local dairy brand is $0.83 per carton, and the profit from the national brand is $0.69 per carton. The total refrigerated shelf space allotted to half-gallon cartons of milk is 36 square feet per week. A half-gallon carton takes up 16 square inches of shelf space. The store manager knows that each week Food Max always sells more of the national brand than of the local dairy brand and its own brand combined and at least three times as much of the national brand as its own brand. In addition, the local dairy can supply only 10 dozen cartons per week. The store manager wants to know how many half-gallon cartons of each brand to stock each week to maximize profit. a. Formulate a linear programming model for this problem. b. Solve this model by using the computer. a. If Food Max in Problem 44 could increase its shelf space for half-gallon cartons of milk, how much would profit increase per carton?
The Food Max grocery store sells three brands of milk in half-gallon cartons-its own brand, a local dairy brand, and a national brand. The profit from its own brand is $0.97 per carton, the profit from the local dairy brand is $0.83 per carton, and the profit from the national brand is $0.69 per carton. The total refrigerated shelf space allotted to half-gallon cartons of milk is 36 square feet per week. A half-gallon carton takes up 16 square inches of shelf space. The store manager knows that each week Food Max always sells more of the national brand than of the local dairy brand and its own brand combined and at least three times as much of the national brand as its own brand. In addition, the local dairy can supply only 10 dozen cartons per week. The store manager wants to know how many half-gallon cartons of each brand to stock each week to maximize profit. a. Formulate a linear programming model for this problem. b. Solve this model by using the computer. a. If Food Max in Problem 44 could increase its shelf space for half-gallon cartons of milk, how much would profit increase per carton?
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Transcribed Image Text:- The Food Max grocery store sells three brands of milk in half-gallon cartons-its own brand,
a local dairy brand, and a national brand. The profit from its own brand is $0.97 per carton, the
profit from the local dairy brand is $0.83 per carton, and the profit from the national brand is
$0.69 per carton. The total refrigerated shelf space allotted to half-gallon cartons of milk is 36
square feet per week. A half-gallon carton takes up 16 square inches of shelf space. The store
manager knows that each week Food Max always sells more of the national brand than of the
local dairy brand and its own brand combined and at least three times as much of the national
brand as its own brand. In addition, the local dairy can supply only 10 dozen cartons per week.
The store manager wants to know how many half-gallon cartons of each brand to stock each
week to maximize profit.
a. Formulate a linear programming model for this problem.
b. Solve this model by using the computer.
a. If Food Max in Problem 44 could increase its shelf space for half-gallon cartons of milk, how
much would profit increase per carton?
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