The following three questions refer to Sony Records, Inc. Executives of the company are re- releasing Michael Jackson's Thriller CD. The following cost and revenue information pertains to the new CD: CD package and disc (direct material and labor): $2.50/CD Songwriters' royalties: $0.70/CD Recording Artists' royalties: $2.00/CD Advertising & promotion: $380,000 Sony Records Inc.'s Overhead: $300,000 Selling price of CD: $10.00 Question 1: What is the per unit gross marketing contribution? 35% None of these 52% 48%

The following three questions refer to Sony Records, Inc. Executives of the company are re- releasing Michael Jackson's Thriller CD. The following cost and revenue information pertains to the new CD: CD package and disc (direct material and labor): $2.50/CD Songwriters' royalties: $0.70/CD Recording Artists' royalties: $2.00/CD Advertising & promotion: $380,000 Sony Records Inc.'s Overhead: $300,000 Selling price of CD: $10.00 Question 1: What is the per unit gross marketing contribution? 35% None of these 52% 48%

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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