The following diagram shows the flow process, raw material costs, and machine processing time for three products: A, B, and C. There are three machines (W, X, and Y) used in the production of these products; the times shown are in required minutes of production per unit. Raw material costs are shown in cost per unit of product. The market will take all that can be produced. Selling Price A $55 B $60 $75 3 min. Y 6 min. X 4 min. $10 ($15) $10 W 2 min. X 5 min. Y 6 min. $15 ($20) $20 X 1 min. W 2 min. W 5 min. $10 ($15) $30)

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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A. Assuming that sales personnel are paid on a commission basis, which product should they sell? B. On the basis of maximizing gross profit per unit, which product should be sold? C. To maximize total profit for the firm, which product should be sold?
The following diagram shows the flow process, raw material costs, and machine processing time
for three products: A, B, and C. There are three machines (W, X, and Y) used in the production of
these products; the times shown are in required minutes of production per unit. Raw material costs
are shown in cost per unit of product. The market will take all that can be produced.
Selling Price
A
$55
B
$60
$75
3 min.
Y
6 min.
X
4 min.
$10
($15)
$10
W
2 min.
X
5 min.
Y
6 min.
$15
($20)
$20
X
1 min.
W
2 min.
W
5 min.
$10
($15)
$30)
Transcribed Image Text:The following diagram shows the flow process, raw material costs, and machine processing time for three products: A, B, and C. There are three machines (W, X, and Y) used in the production of these products; the times shown are in required minutes of production per unit. Raw material costs are shown in cost per unit of product. The market will take all that can be produced. Selling Price A $55 B $60 $75 3 min. Y 6 min. X 4 min. $10 ($15) $10 W 2 min. X 5 min. Y 6 min. $15 ($20) $20 X 1 min. W 2 min. W 5 min. $10 ($15) $30)
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