The following cost information pertains to the new CD: CD package and disc (direct material and labor): $2.50/CD Songwriters' royalties: $0.70/CD Recording Artists' royalties: $2.00/CD Advertising & promotion: $380,000 Sony Records Inc.'s Overhead: $300,000 Selling price of CD: $10.00 Question 2: If they sold 100,000 CDs and decided they wanted to invest in a $75,000 advertising campaign in the hopes of generating more sales, how many more CDs would they have to sell to maintain their current contribution to the organization? 92,500 15,625 75,000 None of these

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The following cost information pertains to the new CD:
CD package and disc (direct material and labor):
$2.50/CD
Songwriters' royalties:
$0.70/CD
Recording Artists' royalties:
$2.00/CD
Advertising & promotion:
$380,000
Sony Records Inc.'s Overhead:
$300,000
Selling price of CD:
$10.00
Question 2: If they sold 100,000 CDs and decided they wanted to invest in a $75,000
advertising campaign in the hopes of generating more sales, how many more CDs would
they have to sell to maintain their current contribution to the organization?
92,500
15,625
75,000
None of these
Transcribed Image Text:The following cost information pertains to the new CD: CD package and disc (direct material and labor): $2.50/CD Songwriters' royalties: $0.70/CD Recording Artists' royalties: $2.00/CD Advertising & promotion: $380,000 Sony Records Inc.'s Overhead: $300,000 Selling price of CD: $10.00 Question 2: If they sold 100,000 CDs and decided they wanted to invest in a $75,000 advertising campaign in the hopes of generating more sales, how many more CDs would they have to sell to maintain their current contribution to the organization? 92,500 15,625 75,000 None of these
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