Paperbacks R Us is an innovative paperback book printer. It provides a range of e 'disposable' paperbacks which are ideal for reading in the bath, bed or other relaxed location without the worries about damaging a more expensive book or electronic book. This is a competitive market where just a slight amount of over pricing results in titles not achieving a breakeven level of production, hence the interest of the CEO in applying target costing to help in dealing with the latest book 'Back to the Past'. e The Marketing Director estimates that the book should sell for £5.00 per copy. The Financial Controller requires a margin of 10% on the Selling Price. e

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
icon
Related questions
icon
Concept explainers
Topic Video
Question
Question 2
Paperbacks R Us is an innovative paperback book printer. It provides a range of e
'disposable' paperbacks which are ideal for reading in the bath, bed or other relaxed
location without the worries about damaging a more expensive book or electronic book.
This is a competitive market where just a slight amount of over pricing results in titles
not achieving a breakeven level of production, hence the interest of the CEO in
applying target costing to help in dealing with the latest book 'Back to the Past'. e
The Marketing Director estimates that the book should sell for £5.00 per copy. The
Financial Controller requires a margin of 10% on the Selling Price. e
The company has estimated the following costs related to producing the latest book:
Pages in each book: 250 pages e
Size of the print run: 10,000 books e
Direct Labour: 5 minutes per book – this is for binding/handling e
Direct Labour: £30 per hour – this is for binding/handling e
Paper costs: £5 per 1000 pages e
Binding materials: £20 per 1000 books e
Printing inks: £35 per 100 books e
All overheads: £12 per Direct Labour hour e
The Production Engineer is aware that the first print run of 10,000 books is often the
slowest and most difficult. She has discovered that when they reach the fourth run of
10,000 books, costs typically stabilise due to a learning curve effect. She estimates
that that there is a learning curve effect of 80% between each print run of 10,000
books each. e
The log of learning 'b' is -0.3219, in the equation for the cumulative average time per
print run 'y' and y = axb.
Please note : a is the time taken for the first print run of 10,000 books which is
50,000 minutes x is the number of print runs. Note that each print run is for
10,000 books. e
Transcribed Image Text:Question 2 Paperbacks R Us is an innovative paperback book printer. It provides a range of e 'disposable' paperbacks which are ideal for reading in the bath, bed or other relaxed location without the worries about damaging a more expensive book or electronic book. This is a competitive market where just a slight amount of over pricing results in titles not achieving a breakeven level of production, hence the interest of the CEO in applying target costing to help in dealing with the latest book 'Back to the Past'. e The Marketing Director estimates that the book should sell for £5.00 per copy. The Financial Controller requires a margin of 10% on the Selling Price. e The company has estimated the following costs related to producing the latest book: Pages in each book: 250 pages e Size of the print run: 10,000 books e Direct Labour: 5 minutes per book – this is for binding/handling e Direct Labour: £30 per hour – this is for binding/handling e Paper costs: £5 per 1000 pages e Binding materials: £20 per 1000 books e Printing inks: £35 per 100 books e All overheads: £12 per Direct Labour hour e The Production Engineer is aware that the first print run of 10,000 books is often the slowest and most difficult. She has discovered that when they reach the fourth run of 10,000 books, costs typically stabilise due to a learning curve effect. She estimates that that there is a learning curve effect of 80% between each print run of 10,000 books each. e The log of learning 'b' is -0.3219, in the equation for the cumulative average time per print run 'y' and y = axb. Please note : a is the time taken for the first print run of 10,000 books which is 50,000 minutes x is the number of print runs. Note that each print run is for 10,000 books. e
Required: e
a) Assuming the Production Engineer is correct, calculate the cost of the fourth print
run of 10,000 books and establish whether the target cost is being achieved at
this point. e
Transcribed Image Text:Required: e a) Assuming the Production Engineer is correct, calculate the cost of the fourth print run of 10,000 books and establish whether the target cost is being achieved at this point. e
Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Inventory management
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.
Similar questions
Recommended textbooks for you
Practical Management Science
Practical Management Science
Operations Management
ISBN:
9781337406659
Author:
WINSTON, Wayne L.
Publisher:
Cengage,
Operations Management
Operations Management
Operations Management
ISBN:
9781259667473
Author:
William J Stevenson
Publisher:
McGraw-Hill Education
Operations and Supply Chain Management (Mcgraw-hi…
Operations and Supply Chain Management (Mcgraw-hi…
Operations Management
ISBN:
9781259666100
Author:
F. Robert Jacobs, Richard B Chase
Publisher:
McGraw-Hill Education
Business in Action
Business in Action
Operations Management
ISBN:
9780135198100
Author:
BOVEE
Publisher:
PEARSON CO
Purchasing and Supply Chain Management
Purchasing and Supply Chain Management
Operations Management
ISBN:
9781285869681
Author:
Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:
Cengage Learning
Production and Operations Analysis, Seventh Editi…
Production and Operations Analysis, Seventh Editi…
Operations Management
ISBN:
9781478623069
Author:
Steven Nahmias, Tava Lennon Olsen
Publisher:
Waveland Press, Inc.