From the marketing and problem definition stages of the PDP, designers should have a list of Customer Requirements (CRs), from which Engineering characteristics (ECs) can be defined, and the design team necessarily goes through the trouble of translating CR’s into EC’s. Why would designing off of CR’s be potentially difficult? And in what ways is designing based on EC easier or more beneficial?
From the marketing and problem definition stages of the PDP, designers should have a list of Customer Requirements (CRs), from which Engineering characteristics (ECs) can be defined, and the design team necessarily goes through the trouble of translating CR’s into EC’s. Why would designing off of CR’s be potentially difficult? And in what ways is designing based on EC easier or more beneficial?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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From the marketing and problem definition stages of the PDP, designers should have a list of Customer Requirements (CRs), from which Engineering characteristics (ECs) can be defined, and the design team necessarily goes through the trouble of translating CR’s into EC’s.
Why would designing off of CR’s be potentially difficult? And in what ways is designing based on EC easier or more beneficial?
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