The Fitter Snacker company sold 6,435 cases of snack bars in June of the previous year. They are expecting sales to increase by 3% this year. In addition, they are launching a promotional campaign in May, which they expect will increase sales in June by an additional 500 cases. Sales forecasting Previous year (cases) Promotion sales (cases) Previous year base (cases) Growth: April May June 6735 300 6435 193 6628 500 7128 Jan. Feb. March 5734 5823 5884 6134 6587 300 5734 172 5906 6287 189 6476 5823 5884 6134 3.0% Base projection (cases) Promotion (cases) Sales forecast (cases) 175 5998 177 6061 184 6318 5906 5998 6061 6318 6476 Calculate the sales forecast for June of this year that Fitter Snacker should use? Show all your calculation steps.
The Fitter Snacker company sold 6,435 cases of snack bars in June of the previous year. They are expecting sales to increase by 3% this year. In addition, they are launching a promotional campaign in May, which they expect will increase sales in June by an additional 500 cases. Sales forecasting Previous year (cases) Promotion sales (cases) Previous year base (cases) Growth: April May June 6735 300 6435 193 6628 500 7128 Jan. Feb. March 5734 5823 5884 6134 6587 300 5734 172 5906 6287 189 6476 5823 5884 6134 3.0% Base projection (cases) Promotion (cases) Sales forecast (cases) 175 5998 177 6061 184 6318 5906 5998 6061 6318 6476 Calculate the sales forecast for June of this year that Fitter Snacker should use? Show all your calculation steps.
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
Problem 1LO
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