The first Target store opened in 1962. Its initial strategy was to set prices low to attract a large number of buyers quickly and win a large market share. This is referred to as ________. a. market-penetration pricing b. value-added pricing c. target costing d. market-skimming pricing e.
The first Target store opened in 1962. Its initial strategy was to set prices low to attract a large number of buyers quickly and win a large market share. This is referred to as ________. a. market-penetration pricing b. value-added pricing c. target costing d. market-skimming pricing e.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The first Target store opened in 1962. Its initial strategy was to set prices low to attract a large number of buyers quickly and win a large market share. This is referred to as ________.
a. |
market-penetration pricing |
|
b. |
value-added pricing |
|
c. |
target costing |
|
d. |
market-skimming pricing |
|
e. |
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