The Faculty of Science at UWE had procured a suite of thirty (30) Smart Digital Lockers and were in the process of creating an automated locker rental system. One stakeholder identified in this process was the marketing and communications department of the faculty whose role is to keep students updated about campus events and new typically via email. Using the SCENARIO trawling technique of the Volere model, answer the following questions:  “What role does the stakeholder(s) play in the project?” 2. “What trawling technique is employed for the stakeholder?” 3. “How the trawling technique will be implemented?” 4. “What are the advantages and disadvantages (if any) of the trawling technique identified?” 5. “Why was the technique(s) employed for the selected stakeholder?” and 6. “What mitigation strategy/strategies would the team employ to minimize the effects of any disadvantages identified?”

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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The Faculty of Science at UWE had procured a suite of thirty (30) Smart Digital Lockers and were in the process of creating an automated locker rental system. One stakeholder identified in this process was the marketing and communications department of the faculty whose role is to keep students updated about campus events and new typically via email. Using the SCENARIO trawling technique of the Volere model, answer the following questions: 

“What role does the stakeholder(s) play in the project?”
2. “What trawling technique is employed for the stakeholder?”
3. “How the trawling technique will be implemented?”
4. “What are the advantages and disadvantages (if any) of the trawling technique identified?”
5. “Why was the technique(s) employed for the selected stakeholder?” and
6. “What mitigation strategy/strategies would the team employ to minimize the effects of any
disadvantages identified?”

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