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The expansion of global markets has not only affected the movement of consumer goods, but how  businesses function and reach out to collaborators and employees. Global marketing is essential  for modern businesses. 1.1. Using the above statement as your basis, critically discuss how the following forces have contributed/led to global coordination/integration. 1.1.3. Relationship management/network organization 1.1.4. Standardized worldwide technology

The expansion of global markets has not only affected the movement of consumer goods, but how  businesses function and reach out to collaborators and employees. Global marketing is essential  for modern businesses. 1.1. Using the above statement as your basis, critically discuss how the following forces have contributed/led to global coordination/integration. 1.1.3. Relationship management/network organization 1.1.4. Standardized worldwide technology

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The expansion of global markets has not only affected the movement of consumer goods, but how 
businesses function and reach out to collaborators and employees. Global marketing is essential 
for modern businesses.
1.1. Using the above statement as your basis, critically discuss how the following forces have contributed/led to global coordination/integration.

1.1.3. Relationship management/network organization
1.1.4. Standardized worldwide technology

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