"The COVID-19 pandemic has had an unprecedented impact on the aviation industry, with theairline sector facing the greatest crisis in its history. As countries around the world imposedborder controls and travel restrictions to prevent the spread of the virus, airlines faced asudden and precipitous fall in the demand for air travel. In response, the SIA Group had tosignificantly reduce capacity to cut operating costs and ground a large part of its fleet. Theimpact on the Group has been exacerbated by the absence of a domestic market to fall backon.Source: Singapore Airlines Annual Report (FY2019/20 p.8)Show how SIA managed to achieve strong cargo revenues despite the plunge in passengerrevenues in the period FY2019/20 to FY2021/2022. You should highlight the key initiativesthat SIA took to cushion the impact of COVID-19 on demand for air travel. Give reasons tosupport your answer.

The COVID-19 pandemic has had a devastating impact on the aviation industry, with airlines…

Answered: "The COVID-19 pandemic has had an…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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