the context of consumer behavior, a self is considered a form of communication an extension of ourselves an extended self a representation of an ideal self a form of looking-glass
the context of consumer behavior, a self is considered a form of communication an extension of ourselves an extended self a representation of an ideal self a form of looking-glass
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In the context of
a form of communication
an extension of ourselves
an extended self
a representation of an ideal self
a form of looking-glass self
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