The concept of the International Product Life Cycle suggests that: Select one: a. Products go through an international life cycle, during which a developed country is initially an exporter, then loses its export markets, and finally could become an importer of the product from developing countries. b. Every basic product evolves through a cycle of roughly four stages-introduction, growth, maturity, and decline-which correspond to the rate of growth of industry sales. c. International products are first designed by innovative developing countries and then are exported to developed country markets. d. The shelve life of a product depends on international product competition.
The concept of the International Product Life Cycle suggests that: Select one: a. Products go through an international life cycle, during which a developed country is initially an exporter, then loses its export markets, and finally could become an importer of the product from developing countries. b. Every basic product evolves through a cycle of roughly four stages-introduction, growth, maturity, and decline-which correspond to the rate of growth of industry sales. c. International products are first designed by innovative developing countries and then are exported to developed country markets. d. The shelve life of a product depends on international product competition.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The concept of the International Product Life Cycle suggests that:
Select one:
a. Products go through an international life cycle, during which a developed country is initially an exporter, then loses its export markets, and finally could become an importer of the product from developing countries.
b. Every basic product evolves through a cycle of roughly four stages-introduction, growth, maturity, and decline-which correspond to the rate of growth of industry sales.
c. International products are first designed by innovative developing countries and then are exported to developed country markets.
d. The shelve life of a product depends on international product competition.
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