What is a Total Product and what is its relevance for global marketing efforts? What is the Issue of Standardized versus Adapted products? In what situations standardization approach will be justified?

What is a Total Product and what is its relevance for global marketing efforts? What is the Issue of Standardized versus Adapted products? In what situations standardization approach will be justified?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter9: Reaching Global Markets

Section: Chapter Questions

Problem 10DRQ

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