The college textbook market is a very profitable segment for global book publishers. Assume that ABC publisher’s best-selling economics textbook has this demand curve: P = 150 - Q, where Q denotes yearly sales (in thousands) of books. The cost of producing and shipping each additional book is $40, and the publisher pays a $10 per book royalty to the author. The publisher’s overall annual promotion spending entails an average cost of about $10 per book. a. Find ABC’s profit-maximizing output and price for the economics textbook. b. Another publisher has raised the price of its best-selling economics text by $15. Would you follow suit (that is, would you match the price increase for your textbook)? Explain briefly why or why not. [
The college textbook market is a very profitable segment for global book publishers. Assume that ABC publisher’s best-selling economics textbook has this demand curve: P = 150 - Q, where Q denotes yearly sales (in thousands) of books. The cost of producing and shipping each additional book is $40, and the publisher pays a $10 per book royalty to the author. The publisher’s overall annual promotion spending entails an average cost of about $10 per book.
a. Find ABC’s profit-maximizing output and price for the economics textbook.
b. Another publisher has raised the price of its best-selling economics text by $15. Would you follow suit (that is, would you match the price increase for your textbook)? Explain briefly why or why not. [Hint: construct the new demand curve, taking into account the price hike and recalculate P* and Q*]
c*. To save on fixed costs, ABC plans to contract out the printing of its textbooks to outside vendors. Obviously, this would entail a higher printing cost for ABC. How would outsourcing affect the output and pricing decisions in part (a)? Provide descriptive answer without any calculations.
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