BigSwaba Corp produces virus home test kits which it sells in the market. It pays a marketing company to post Instagram images of people using the kits in the comfort of their own homes. The demand for the kits and cost of production are as follows: 1 Demand: p= 48+m' 2 1/2 --a Cost: C=200+=q² +m 2 Where m is the firm's marketing expenditure. Assume the CEO of BigSwaba asks you to help the company maximize profit. а. How many kits should the company sell and at what price?
BigSwaba Corp produces virus home test kits which it sells in the market. It pays a marketing company to post Instagram images of people using the kits in the comfort of their own homes. The demand for the kits and cost of production are as follows: 1 Demand: p= 48+m' 2 1/2 --a Cost: C=200+=q² +m 2 Where m is the firm's marketing expenditure. Assume the CEO of BigSwaba asks you to help the company maximize profit. а. How many kits should the company sell and at what price?
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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
Transcribed Image Text:BigSwaba Corp produces virus home test kits which it sells in the market. It
pays a marketing company to post Instagram images of people using the kits
in the comfort of their own homes.
The demand for the kits and cost of production are as follows:
1
1
Cost: C=200+=q´ +m
1/2
Demand: p=48+m/:
Where m is the firm's marketing expenditure.
Assume the CEO of BigSwaba asks you to help the company maximize profit.
а.
How many kits should the company sell and at what price?
b.
What is the demand elasticity at this output level?
C.
What should their marketing budget be?
Assume the CEO of BigSwaba realizes her bonus will determined not by
profits, but by the firm's revenue. Maintaining the same marketing budget as
in part a:
d.
What quantity should the firm produce to maximize revenue?
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