Suppose that a technological innovation decreases Lagatt Green's costs so that it now faces the marginal cost (MC) and average total cost (ATC) given on the following graph. Specifically, the technological innovation causes a decrease in average fixed costs, thereby lowering the ATC curve and moving the MC curve. Place the black point (plus symbol) on the following graph to indicate the profit-maximizing price and quantity for Lagatt Green. If Lagatt Green is making a profit, use the green rectangle (triangle symbols) to shade in the area representing its profit. On the other hand, if Lagatt Green is suffering a loss, use the purple rectangle (diamond symbols) to shade in the area representing the loss. PRICE (Dollars per unit) 4.00 3.50 3.00 2.50 2.00 1.50 1.00 0.50 0 0 MC 0.5 1.0 1.5 2.0 MR ATC 2.5 3.0 3.5 D 4.0 Monopoly Outcome Profit Loss ?

ENGR.ECONOMIC ANALYSIS
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Chapter1: Making Economics Decisions
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Suppose that a technological innovation decreases Lagatt Green's costs so that it now faces the marginal cost (MC) and average total cost (ATC) given
on the following graph. Specifically, the technological innovation causes a decrease in average fixed costs, thereby lowering the ATC curve and moving
the MC curve.
Place the black point (plus symbol) on the following graph to indicate the profit-maximizing price and quantity for Lagatt Green. If Lagatt Green is
making a profit, use the green rectangle (triangle symbols) to shade in the area representing its profit. On the other hand, if Lagatt Green is suffering
a loss, use the purple rectangle (diamond symbols) to shade in the area representing the loss.
PRICE (Dollars per unit)
4.00
3.50
3.00
2.50
2.00
1.50
1.00
0.50
0
0
MC
+
0.5
1.5
MR
2.0
3.0
1.0
2.5
QUANTITY (Thousands of bottles of beer)
ATC
3.5
D
4.0
Monopoly Outcome
Profit
Loss
(?
Transcribed Image Text:Suppose that a technological innovation decreases Lagatt Green's costs so that it now faces the marginal cost (MC) and average total cost (ATC) given on the following graph. Specifically, the technological innovation causes a decrease in average fixed costs, thereby lowering the ATC curve and moving the MC curve. Place the black point (plus symbol) on the following graph to indicate the profit-maximizing price and quantity for Lagatt Green. If Lagatt Green is making a profit, use the green rectangle (triangle symbols) to shade in the area representing its profit. On the other hand, if Lagatt Green is suffering a loss, use the purple rectangle (diamond symbols) to shade in the area representing the loss. PRICE (Dollars per unit) 4.00 3.50 3.00 2.50 2.00 1.50 1.00 0.50 0 0 MC + 0.5 1.5 MR 2.0 3.0 1.0 2.5 QUANTITY (Thousands of bottles of beer) ATC 3.5 D 4.0 Monopoly Outcome Profit Loss (?
Place the black point (plus symbol) on the graph to indicate the profit-maximizing price and quantity for Lagatt Green. If Lagatt Green is making a
profit, use the green rectangle (triangle symbols) shade in the area representing its profit. On the other hand, if Lagatt Green is suffering a loss,
use the purple rectangle (diamond symbols) to shade in the area representing its loss.
PRICE (Dollars per bottle)
4.00
3.50
3.00
2.50
2.00
1.50
1.00
0.50
0
0
MC
0.5
3.00
1.5
MR
1.0
2.0
2.5
3.0
QUANTITY (Thousands of bottles of beer)
ATC
(Cans)
1,500
1,000
3.5
Complete the following table to determine whether Jabrill is correct.
Quantity Demanded Total Revenue
Price
(Dollars per bottle)
(Dollars)
2.50
D
Given the earlier information, Jabrill is not
4.0
Suppose Lagatt Green charges $2.50 per bottle. Your study partner Jabrill says that because Lagatt Green is a monopoly with market power, it should
charge the higher price of $3.00 per bottle in order to increase its profit.
Monopoly Outcome
3,750.00
3,000.00
Profit
Loss
Total Cost
(Dollars)
?
4,125.00
3,750.00
Profit
(Dollars)
-375.00
-750.00
correct in his assertion that Lagatt Green should charge $3.00 per bottle.
Transcribed Image Text:Place the black point (plus symbol) on the graph to indicate the profit-maximizing price and quantity for Lagatt Green. If Lagatt Green is making a profit, use the green rectangle (triangle symbols) shade in the area representing its profit. On the other hand, if Lagatt Green is suffering a loss, use the purple rectangle (diamond symbols) to shade in the area representing its loss. PRICE (Dollars per bottle) 4.00 3.50 3.00 2.50 2.00 1.50 1.00 0.50 0 0 MC 0.5 3.00 1.5 MR 1.0 2.0 2.5 3.0 QUANTITY (Thousands of bottles of beer) ATC (Cans) 1,500 1,000 3.5 Complete the following table to determine whether Jabrill is correct. Quantity Demanded Total Revenue Price (Dollars per bottle) (Dollars) 2.50 D Given the earlier information, Jabrill is not 4.0 Suppose Lagatt Green charges $2.50 per bottle. Your study partner Jabrill says that because Lagatt Green is a monopoly with market power, it should charge the higher price of $3.00 per bottle in order to increase its profit. Monopoly Outcome 3,750.00 3,000.00 Profit Loss Total Cost (Dollars) ? 4,125.00 3,750.00 Profit (Dollars) -375.00 -750.00 correct in his assertion that Lagatt Green should charge $3.00 per bottle.
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