The boundaries of any industry consist of a the scope of product or services b the geographic scope C the level of competition d both a and b
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The boundaries of any industry consist of
a the scope of product or services
b the geographic scope
C the level of competition
d both a and b
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- Market structure can be understood well by closely examine several factors or features exhibited by the different players in the market namely: a. number of competitors b.easeof entry into the industry by new firms c. similarity of products offered by competing firms d. control over prices by individual firmsFind out at least four differences between single entry system anddouble entry system.Create a list of potential target markets of different companies whether it offer products or services then discuss.
- As a marketing manager of the chosen company, you are required to prepare a marketing plan for the company’s new product or service to be launched in Hong Kong. Gather background information aboutthe industry, chosen company, its new product/service, market(s), competitors, and competing/ substitute products; Formulate a marketing plan for the new product/service carefully and intelligently; andMature industries generally adopt all of the following strategies and tactics EXCEPT: preserving both company and industry profitability deterring entry into an industry moderating the intensity of industry competition. protecting their competitive advantage. increasing the level of rivalry within an industry .Find words which mean the following. 1 a company's sales expressed as a percentage of the total market 2 short-term tactics designed to stimulate stronger sales of a product 3 the situation in which there is only one seller of a product 4 companies offering similar goods or services to the same set of customers 5 a short and easily memorized phrase used in advertising 6 the division of a market into submarkets according to the needs or buying habits of different groups of potential customers 7 a small and specific market segment 8 a factor which makes you superior to competitors in a certain respect 9 a business's total sales revenue 10 a period during which an economy is working below its potential
- Undertake a similar exercise for different market Germany, United States and China.For the successful implementation of category management strategy, it is vital to obtain the acceptance and support of internal stakeholders. Explain how this acceptance and support can be best achievedidentify three possible target markets that might require the services provided by a business and the best marketing approach for each?
- C. how can a company effectively identify and target the most profitable customer segments within a chosen market? What strategies can be used to maximize profitability within these segments?Identify any one industry problem, then produce a concept that provides a solution to that industry. Any industry may be used, and the solution should take into account client needs, wants, and demand, as well as demographics.Select one of the industries mentioned in the case (sales and service, education or health care) and discuss THREE (3) features of mobile phones you would consider to fit the category of being above and beyond the basic characteristics of mobile phones. The discussion should include an explanation and relevance of each feature. The feature(s) you choose to consider must not be stated in this document