tep 1: Take a trip to a shopping centre, mall or the main shopping district within your community. Choose a retail store in this location, such as a department store, DIY store, clothing shop, supermarket and so forth. The store you choose must be one that has its products displayed on shelves and which would allow shoppers to enter and walk around the aisles to view the products close up. Alternatively, you can visit your favourite supermarket so long as it allows
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tep 1: Take a trip to a shopping centre, mall or the main shopping district within
your community. Choose a retail store in this location, such as a department store,
DIY store, clothing shop, supermarket and so forth. The store you choose must be
one that has its products displayed on shelves and which would allow shoppers to
enter and walk around the aisles to view the products close up. Alternatively, you
can visit your favourite supermarket so long as it allows you to enter the store, walk
around the aisle and pick up your own grocery.
Step 2: Once you have identified the store, enter the store and choose a product
category within the store. Visit the product category and choose one product from
this category and then answer the following questions in relation to that product that
you have selected
Your Tasks Answer the following questions in relation to that product:
Questions
(1) Describe the product that you have chosen
(2) Comment on the information provided on the label
(3) How does the price of the product compare to the prices of the similar products
in the category?
(4) Who (which target market) is the product targeted to?
(5) What consumer need does the product satisfy?
(6) What marketing activities are used to promote the product in the store and
nationally?
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