SWOT Analysis---Counter Measure Selection Below is a list of internal Strengths, Weaknesses and external Opportunities and Threats for McDonald's. Explore the interactions between SWs and OTs to generate four different strategies for McDonald's: Strengths Brand Image Rich/thick corporate culture Operational/Quality control Supplier relationships Global Reach Financial Resources Weaknesses Inflexibility Slow response to changing tastes Franchise saturation in North America Opportunities Growing consumer market in developing countries Aging boomers, time and disposable income Threats
SWOT Analysis---Counter Measure Selection Below is a list of internal Strengths, Weaknesses and external Opportunities and Threats for McDonald's. Explore the interactions between SWs and OTs to generate four different strategies for McDonald's: Strengths Brand Image Rich/thick corporate culture Operational/Quality control Supplier relationships Global Reach Financial Resources Weaknesses Inflexibility Slow response to changing tastes Franchise saturation in North America Opportunities Growing consumer market in developing countries Aging boomers, time and disposable income Threats
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:McDonald's Case Study
SWOT Analysis---Counter Measure Selection
Below is a list of internal Strengths, Weaknesses and external Opportunities and
Threats for McDonald's. Explore the interactions between SWs and OTs to
generate four different strategies for McDonald's:
Strengths
Brand Image Rich/thick corporate culture Operational/Quality control
Supplier relationships Global Reach Financial Resources
Weaknesses
Inflexibility Slow response to changing tastes Franchise saturation in North
America
Opportunities
Growing consumer market in developing countries Aging boomers, time and
disposable income
Threats
Increased fast food competition Trend healthy eating/life style Green
Movement/youth backlash
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