Answered: Suppose the weekly demand at each…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Suppose the weekly demand at each regional distribution center (RDC) is normally distributed with a mean =117 and standard deviation =23.

The company is considering to replace the RDCs with one central distribution center (CDC). The CDC would continue to have a continuous review policy, and the delivery lead time from Asia will remain 8 weeks.

What is the average weekly demand at CDC?

Features Features Normal distribution is characterized by two parameters, mean (µ) and standard deviation (σ). When graphed, the mean represents the center of the bell curve and the graph is perfectly symmetric about the center. The mean, median, and mode are all equal for a normal distribution. The standard deviation measures the data's spread from the center. The higher the standard deviation, the more the data is spread out and the flatter the bell curve looks. Variance is another commonly used measure of the spread of the distribution and is equal to the square of the standard deviation.

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