Subject: Strategic management MCQ's Which of the following is NOT true of vision statements? a) A vision statement should reveal the type of business the firm engages. b) Vision statements should be written from a customer perspective. c) Vision statements should indicate the expected amounts of profits the firm wants to make. d) A vision statement should describe a desired future state. e) "The vision statement needs to be doable, but challenging."

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Subject: Strategic management

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Which of the following is NOT true of vision statements?

a) A vision statement should reveal the type of business the firm engages.

b) Vision statements should be written from a customer perspective.

c) Vision statements should indicate the expected amounts of profits the firm wants to make.

d) A vision statement should describe a desired future state.

e) "The vision statement needs to be doable, but challenging."

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