Individually, decide on a hypothetical new product innovation, which is plausible but not necessarily technologically feasible at the present time. 1. Research current technology readiness for your innovative product. 2. Identify your potential target market segment(s) and devise a marketing strategy. 3. Research regulations related to your product, and how would these affect your design choices. 4. Prepare a 500 (word max) investment business case for your product venture.

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter18: Management Of Technology And Innovation
Section: Chapter Questions
Problem 3CTQ: What other uses and functions does Input Accel serve, and how will this be useful to Novartis over...
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Individually, decide on a hypothetical new product innovation, which is plausible but not
necessarily technologically feasible at the present time.
1. Research current technology readiness for your innovative product.
2. Identify your potential target market segment(s) and devise a marketing strategy.
3. Research regulations related to your product, and how would these affect your design choices.
4. Prepare a 500 (word max) investment business case for your product venture.
Transcribed Image Text:Individually, decide on a hypothetical new product innovation, which is plausible but not necessarily technologically feasible at the present time. 1. Research current technology readiness for your innovative product. 2. Identify your potential target market segment(s) and devise a marketing strategy. 3. Research regulations related to your product, and how would these affect your design choices. 4. Prepare a 500 (word max) investment business case for your product venture.
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