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- Need help writing a paragraph about an error Sam & Micaela are making with their market research *article is below Product Case Study Sam and Micaela first met while studying marketing at San Juan College. Both were ambitious and had plans to run their own businesses. Over time they decided to start a business together. Initially they spent many months discussing what sort of business they should go into. They considered various service businesses, like consulting or an internet- based training offering. However, it was eventually an opportunity in the children’s toy market that appeared to have good potential. They had observed that parents were becoming increasingly time-poor and, as a result, had less time to spend with their children. And in order to compensate for this, the parents typically spent large amounts on their children to entertain them. Obvious examples were the success of PlayStations, iPads, PC’s, and mobile phones. Sam argued, “these are big ticket items. The…Answer the following question stated in a paragraph. “An error they are making with market segmentation” *article is listed below Product Case Study Sam and Micaela first met while studying marketing at San Juan College. Both were ambitious and had plans to run their own businesses. Over time they decided to start a business together. Initially they spent many months discussing what sort of business they should go into. They considered various service businesses, like consulting or an internet- based training offering. However, it was eventually an opportunity in the children’s toy market that appeared to have good potential. They had observed that parents were becoming increasingly time-poor and, as a result, had less time to spend with their children. And in order to compensate for this, the parents typically spent large amounts on their children to entertain them. Obvious examples were the success of PlayStations, iPads, PC’s, and mobile phones. Sam argued, “these are big ticket…Does your marketing plan involve a personal selling activity? If the answer is "no," read no further and do not include a personal sellingelement in your plan. If the answer is "yes":1 Identify the likely prospects for your product or service.2 Determine what information you should obtain about the prospect.3 Describe how you would approach the prospect.4 Outline the presentation you would make to the prospect for your product or service.5 Develop a sales plan, focusing on the organizational structure you would use for your salesforce (geographic, product, or customer).
- Need help writing a paragraph about an error they are making with market segmentation. *article is below Product Case Study Sam and Micaela first met while studying marketing at San Juan College. Both were ambitious and had plans to run their own businesses. Over time they decided to start a business together. Initially they spent many months discussing what sort of business they should go into. They considered various service businesses, like consulting or an internet- based training offering. However, it was eventually an opportunity in the children’s toy market that appeared to have good potential. They had observed that parents were becoming increasingly time-poor and, as a result, had less time to spend with their children. And in order to compensate for this, the parents typically spent large amounts on their children to entertain them. Obvious examples were the success of PlayStations, iPads, PC’s, and mobile phones. Sam argued, “these are big ticket items. The level of…1. The pattern of growing and declining sales in a product category over time is a. primary stage. b. product life cycle. c. development stage. d. introduction stage. 2. Your friend Kevin just bought a shirt and tie that you think are ridiculous, and you need to tell him politely that they just won’t work. You think back quickly to what you know from marketing about the customer experience. Which of the following would NOT be considered an individual influence of the customer experience that can help you figure out what to say? a. You know the store where he purchased it would exchange the shirt and tie if he explained why he needs to return it. b. You know he is old enough to make purchases on his own c. You know he can afford it. d. You know he is single and does not live with his family who might give him advice. 3. A valid marketing objective meets which of the following criteria? a. All of these b. It must be measurable. c. It must be specific d. It must be time-bound.How do you create a survey (primary data)? How do you draft a 1-page sample survey, with the survey should focus on whether the company has the right target market for Kibbles and Bits dog food? What kind of closed questions regarding the perceived market opportunity (e.g., is it worth the while?)? Or, open or closed questions on how to design a product to ensure its appeal to your target market (e.g., what should it do or look like to make it work?)? What are least 3 qualitative and 3 quantitative questions?
- suppose that you are a managing partner of a local accounting firm, responsible for the business development. there are around 50 staff members in the firm. currently the business has two units, assurance service and taxation accounting services. now the firm plans to expand its business into business information system consulting area. 1) pleas discuss the potential customer bases that the firm might have. 2) Please use marketing 4Ps as a tool to discuss how the firm can develope its new business in IT consulting are.1. In the company's projection of their product line’s likely success, what assumptions do you believe they have made, and do you agree with all of them? 2. What kinds of pre-launch marketing questions about any of the 4Ps do you have?3. What kinds of marketing research would you suggest for them to address your concerns?Wonderblast is planning to launch a new line of cookies and wants to assess the market size.The cookies have a mixture of chocolate-pineapple flavour and will be targeted at the premiumend of the market. In your role as a research specialist, the senior management team hastasked you to provide the following information to enable Wonderblast to progress with thelaunch plan.a) Formulate the appropriate management decision problem for Wonderblast. b) Formulate the marketing research problem for Wonderblast. c) Derive two research objectives of the study to be conducted. d) Describe the research design you will apply and give reasons for the same.
- Name and discuss 3 primary types of objections customers typically raise: 1. Price objection: Customer believes quoted price is too high. 2. Product Objection: Customer voices concerns about some element of product or service or customer might not be familiar with the product. 3. Time objection: Customer considering buying, but needs more time or customer has no intention of buying and wants to get rid of salesperson. Imagine you are newly employed as an Assistant Vice President (AVP) of Corporate Sales at a marketing organization. In the upcoming week, your team will be hosting a presentation for a new line of Tennis Rackets for 75 prospects. As you are aware, prospects are going to raise objections about this product. Using the compensation technique (admits the objection is valid but also discusses other benefits). and the acknowledgment technique (admits the objection is valid) discuss how one can apply these techniques to overcome objections. Why? Please be mindful to use…Do a search on "Best Websites" and "Worst Websites" or something similar Find two examples, one good and one bad, of web design and marketing targeted to a specific customer set. The best comparisons are when both companies are in the same business. Compare and contrast the two sites by describing the pros and cons of each website in a side by side table format. Tell us what you think is well done for your "good" site and what you would do differently to increase customer attraction to the "bad" site. Provide at least 1 reference from the text book and at least 2 other sources that support your analysis. Provide the URL for the sites you analyzed. Visit the sites analyzed by at least two other classmates and provide a discussion response to their analysis, either in support or disagreement of their analysis. Your response should enhance the discussion by contributing new thoughts.Provide a S.W.O.T analysis for the company Dairy Queen.( only 6-10 points per each) Please do NOT use a pre-made swot which includes Slideshare, MBA skool, StudyMoose, Marketing 91, freeswotanalysis etc. and put everything in your own words. It must be developed from research. Use revelant sources from 2018-2021 and cite it. I included an example for Kobo company just in case you need it. NOT AN ESSAY. please do not reject. If it makes it harder then only 6-10 points per each.