Answered: Subject: Channel management Q): Need…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Subject: Channel management

Q): Need to create a channel of any FMCG product?

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Step 1 Introduction

Distribution channels refers to channel through which the organizations distribute their products to the retailers, wholesalers, suppliers and customers. Distribution channels are the various channels which the organisations uses to transfer the ownership of their goods to the customers.

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