Steve Jobs and his friend Steve Wozniak were self-taught engineers who created one of the most popular, revolutionary, technology brand, “Apple”. Steve Jobs was not the first person to have an idea to create a user-friendly computer, and he was not the first person to come up with an idea about music players or smartphones, but he was the first person to implement them. He covered potential ideas and then implemented them in ways that no one had ever dreamed of before.Apple products, whether they be a computer, laptop, iPod, iPhone, iTunes, or otherwise, are featured everywhere. Not only Apple products are of high quality technological items, but the company also has superior branding and a strong company image making them, one of the most popular and easily recognizable brands in the world.A. Why do some people choose to be an “entrepreneur” instead of being an employee? Write three reasons to support your opinion.B. From this example, identify and explain any four traits/characteristics of Steve Jobs that helped him to be successful in his business.C. In your opinion what are the factors that can limit the opportunity for entrepreneurship.

Management, Loose-Leaf Version
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ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter11: Managing Change And Innovation
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Steve Jobs and his friend Steve Wozniak were self-taught engineers who created one of the
most popular, revolutionary, technology brand, “Apple”. Steve Jobs was not the first person
to have an idea to create a user-friendly computer, and he was not the first person to come
up with an idea about music players or smartphones, but he was the first person to
implement them. He covered potential ideas and then implemented them in ways that no
one had ever dreamed of before.
Apple products, whether they be a computer, laptop, iPod, iPhone, iTunes, or otherwise, are
featured everywhere. Not only Apple products are of high quality technological items, but
the company also has superior branding and a strong company image making them, one of
the most popular and easily recognizable brands in the world.
A. Why do some people choose to be an “entrepreneur” instead of being an employee? Write
three reasons to support your opinion.
B. From this example, identify and explain any four traits/characteristics of Steve Jobs that
helped him to be successful in his business.
C. In your opinion what are the factors that can limit the opportunity for entrepreneurship.

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