View the video “Creative Thinking-How to get out of the box and Generate Ideas” by Giovanni Corazza at TEDxRoma” (13:37 mins). https://www.youtube.com/watch?v=bEusrD8g-dM&list=RDLV5_8kyhUYD6Q  After viewing the video, address the following: How are creativity and innovation defined? How are people defined in those roles? Which do you believe is of greater value to a company, a creative employee or an innovative employee? From the video provide a tip and/or characteristic for each type of employee, specifically the creative and the innovative type.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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View the video “Creative Thinking-How to get out of the box and Generate Ideas” by Giovanni Corazza at TEDxRoma” (13:37 mins). https://www.youtube.com/watch?v=bEusrD8g-dM&list=RDLV5_8kyhUYD6Q 

After viewing the video, address the following:

    • How are creativity and innovation defined?
    • How are people defined in those roles?
    • Which do you believe is of greater value to a company, a creative employee or an innovative employee?
    • From the video provide a tip and/or characteristic for each type of employee, specifically the creative and the innovative type.
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