Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Discuss the three brand stages in relation to the consumer Mindspace
positioning process
Expert Solution

Step 1
Talking about the consumer mind space then, it is the process of judging the effects on human behavior when the brand introduced new products in the market. It will customers more value and they will be attracted to the brand when they see the products attractive.
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