[Sriya] Sriya was tasked with creating an instructional video for the new virtual reality headset Microsoft is releasing to the market. Microsoft is trying to accelerate the diffusion rate for the headset, so they need to inform consumers about how to use this novel product. What factor influencing the rate of diffusion is Sriya dealing with?
[Sriya] Sriya was tasked with creating an instructional video for the new virtual reality headset Microsoft is releasing to the market. Microsoft is trying to accelerate the diffusion rate for the headset, so they need to inform consumers about how to use this novel product. What factor influencing the rate of diffusion is Sriya dealing with?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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![[Sriya] Sriya was tasked with creating an instructional video for the new virtual reality headset
Microsoft is releasing to the market. Microsoft is trying to accelerate the diffusion rate for the
headset, so they need to inform consumers about how to use this novel product. What factor
influencing the rate of diffusion is Sriya dealing with?
O Complexity
O Communication
O Risk
O Relative Advantage
O Compatibility](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F6c8ff118-2529-47dd-a2db-d9a8394b3573%2F99c5d49c-a251-4490-9622-8e0d86249785%2F1qx10l6_processed.jpeg&w=3840&q=75)
Transcribed Image Text:[Sriya] Sriya was tasked with creating an instructional video for the new virtual reality headset
Microsoft is releasing to the market. Microsoft is trying to accelerate the diffusion rate for the
headset, so they need to inform consumers about how to use this novel product. What factor
influencing the rate of diffusion is Sriya dealing with?
O Complexity
O Communication
O Risk
O Relative Advantage
O Compatibility
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