some of the challenges and opportunities we and businesses face in this ever-changing technology world.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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some of the challenges and opportunities we and businesses face in this ever-changing technology world. with work citation.

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Challenges:

1. The workforce's requirements are always changing. When looking for candidates to fill unfilled roles, businesses will have to seek people who have "digital dexterity," or the ability to grasp both industrial processes and the digital tools that support them. Businesses will only be able to successfully deploy new technology and manage operations if they have suitable employees.

2. With the advancement of technology, there has been an increase in worries about data and IP privacy, security, and maintenance. Data is required to train and test an AI algorithm before it can be properly implemented. Many businesses are hesitant to share their data with 3rd party developers. Furthermore, the present data governance regulations for internal use within enterprises are insufficient to facilitate data exchange across organizations. Data is a valuable asset, so businesses want to make sure it's safe!

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