situation I want to improve: using a pumace stone on myself 2 pain points: - When I use my pumace stone in the shower, it can be uncomfortable for my back to reach the bottom of my feet. - When I use my pumace stone on a towel in the living room, I end up with a huge mess to clean up which can be time consuming- Conduct primary research to determine which of the situations and resulting pain points from your list are prevalent, and whether people would be willing to pay for a solution. what are 5-10 primary research questions about the situations and pain points?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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situation I want to improve: using a pumace stone on myself

2 pain points: - When I use my pumace stone in the shower, it can be uncomfortable for my back to reach the bottom of my feet. - When I use my pumace stone on a towel in the living room, I end up with a huge mess to clean up which can be time consuming-

Conduct primary research to determine which of the situations and resulting pain points from your list are prevalent, and whether people would be willing to pay for a solution. what are 5-10 primary research questions about the situations and pain points?

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