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M asked Fisher to supply closed m

M asked Fisher to supply closed m

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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a) What did Fisher Body fear when GM asked Fisher to supply closed metal bodies ?

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Talking about this question then, Fisher Body fear when GM asked Fisher to supply closed metal bodies because their supply would lead to an increase in the major cost and thereby, loss to the organization.

 

 

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