Select a company and write a RISK EVALUATION report that includes the following:  - The main key functions of the company or vital services that the company provides  - Three disasters that could impact the company  - The way those functions/services might be impacted by each of these disasters  - Which services or functions would be affected first  - The minimum functions/services that must be maintained for that company  - Which service should be restored first  - What safeguards can be put in place to minimize the impact

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Select a company and write a RISK EVALUATION report that includes the following: 

- The main key functions of the company or vital services that the company provides 

- Three disasters that could impact the company 

- The way those functions/services might be impacted by each of these disasters 

- Which services or functions would be affected first 

- The minimum functions/services that must be maintained for that company 

- Which service should be restored first 

- What safeguards can be put in place to minimize the impact 

 

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