S.I.T. CARE RENTAL: AN UPGRADE OPPORTUNITY IN TRINIDAD AND TOBAGO (IVEY case) Case learning objectives: This case gives students an opportunity to: • Complete the industry analysis and define its main characteristics and critical success factors; • Analyze a company’s internal capabilities, compare it to its competitors, and evaluate its main customer groups; • Justify a comprehensive and well-informed decision regarding an upgrade opportunity. Organisation and methodology: Each student will be required to show his/her understanding of the concepts of the Strategic Management and analytical skills in the work with the case. On the basis of this analysis each student will have to write an individual report. The students will need to carefully read the case and after that the students will need to answer in a paper the following questions: Question 1: How would you formulate the mission of SIT company? Question 2: Using “5 Forces model” analyze industry in which SIT company operates. Define the type of this industry and critical success factor in it? Question 3: What are the stakeholders of the SIT company?
S.I.T. CARE RENTAL: AN UPGRADE OPPORTUNITY IN TRINIDAD AND TOBAGO (IVEY case) Case learning objectives:
This case gives students an opportunity to:
• Complete the industry analysis and define its main characteristics and critical success factors;
• Analyze a company’s internal capabilities, compare it to its competitors, and evaluate its main customer groups;
• Justify a comprehensive and well-informed decision regarding an upgrade opportunity.
Organisation and methodology:
Each student will be required to show his/her understanding of the concepts of the Strategic Management and analytical skills in the work with the case. On the basis of this analysis each student will have to write an individual report. The students will need to carefully read the case and after that the students will need to answer in a paper the following questions:
Question 1: How would you formulate the mission of SIT company?
Question 2: Using “5 Forces model” analyze industry in which SIT company operates. Define the
type of this industry and critical success factor in it?
Question 3: What are the stakeholders of the SIT company?
Question 4: Using VRIO analysis identify the core competence and strategic capability of the
SIT company.
Question 5: What are the market segments SIT serves?
Question 6: As Terrence Johnson, would you upgrade your fleet? If yes, would you buy the used or the new car? Justify your decision.
Typing instructions: N/A
Word count: Min.1,500 words
Resources available:
• Case study: “S.I.T. CARE RENTAL: AN UPGRADE OPPORTUNITY IN TRINIDAD AND TOBAGO” (IVEY case)
• All sources are acceptable: Library, E-library, Web, ...
• How to tackle a strategy case, IVEY Publishing
• G.Johnson, R.Whittington, K.Scholes, D.Angwin, P.Regner, Exploring Strategy – Text and cases, Eleventh Edition, PEARSON, 2017
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