Roy, an entrepreneur, has worked for years on developing his business idea and on ensuring a good implementation of his strategy. However, years into the business, Roy discovered that the profit he set to reach, in 5 years-time, is not attainable and is disappointed with the results.  What is benchmarking? How can Roy make use of this concept when planning and setting goals?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter17: Organizational Planning And Controlling
Section17.2: The Planning Process
Problem 2CC: What is the difference between goal, domain, and hybrid planning?
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Roy, an entrepreneur, has worked for years on developing his business idea and on ensuring a good implementation of his strategy. However, years into the business, Roy discovered that the profit he set to reach, in 5 years-time, is not attainable and is disappointed with the results.

  1.  What is benchmarking? How can Roy make use of this concept when planning and setting goals?
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