State samples of strategic planning practices mentioned in the case
N. Limited is a small family-controlled manufacturing company. In its 40-year history, the company has grown to the extent that it now employs 35 staff, producing a wide range of household goods and utensils. The company has increased in sized from its small original base. However, it has never employed a strategic management approach for its development and has relied on operational decision making to determine priorities. N. Limited has never gathered any marketing information relating to its market. In recent years, the company has experienced a reduction in turn-over and profitability and is assessing how it might redress the situation.
The directors of N. Limited have now decided to introduce a strategic management approach which will assist in the selection of appropriate strategies for the future development of the company.
Required:
- State samples of strategic planning practices mentioned in the case
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