Research Topic: The Impact of Social Media on Tourism in Jamaica Objectives To determine the most impactful social media platform for disseminating information about Jamaica’s tourist attractions.   To analyze the level of engagement on official tourism social media platforms to identify areas for improvement. (For example, improved content creation on official pages) To examine the level of customer engagement on the different social media to understand their preferences as opposed to previous forms of marketing.  To assess the influence of social media user-generated content such as surveys, photographs and recordings shared via virtual entertainment in creating brand loyalty. To discover emerging social media trends that would assist in enhancing Jamaica’s tourism product.  To recognize difficulties arising from the underutilisation of social media and open doors for tourist attractions in the Jamaica travel industry, which may not be highlighted on social media platforms.  This aims to create new partnerships and opportunities and further the development of social media marketing.  To give proposals to travel industry partners in Jamaica on the most proficient social media advertising methods and to use virtual entertainment for feasible industry improvement. What is the problem that has stirred your interest in this topic? The quick-developing scene of the travel industry in Jamaica, which is viciously impacted by social media, is the interest of this topic.  As web-based entertainment stages keep on acquiring fame worldwide, they play an essential part in moulding vacationers' discernments, inclinations, and choices concerning travel locations. Jamaica is eminent for its regular excellence, rich culture, and energetic travel industry area. However, it faces difficulties in tackling the influence of social media on the advancement of the travel industry. Small stakeholders run the risk of being left behind in the digital market if they do not adjust to the new best practices brought about by the surge in social media use. Notwithstanding, Jamaica's tourism can potentially open doors to untapped resources. It is crucial to understand what social media implies for Jamaica's tourist sector if the country is to expand effectively and remain a desirable destination for travellers.   Based on the information above the the objectives, and what stirred your interest in the the topic; prepare a  1) Introduction  (including Background, Statement of Problem, Purpose of Research, Significance of Research, Research Questions    Introduces the subject matter. It should give enough background to enable an informed lay person to place your particular research problem in a context of common knowledge and should show how its solution will advance the field or be important for some other work. The background is written to establish the significance of your research.  The background provides the context of the study in a brief and concise manner. It introduces the research topic and leads the readers to the gaps in knowledge that have remained unaddressed.    The statement of the problem describes the significance of the problem(s), referring to appropriate studies or statistics.  The statement of the problem provides an explanation of the issue, condition, or situation that you intend to study. It helps to clearly identify the purpose of the project by highlighting gaps between research and reality, and it explains why there is the need to bridge that gap. It is important to clearly define the problem that your research intends to address as this is essential to convincing the relevant authorities that your project is worth investigating.