reeway company introduces an improved version of an PC product in 2021; it is likely that the demand for the existing PC will decline because customers will buy the improved version. The decline in demand for the original product is not indicated by historical data. your opinion about the historical demand data will be: a. the historical demand is still useful in that it allows the firm to estimate the combined total demand for the two versions b. the historical demand is not useful. c. the historical demand is still useful in that it allows the firm to estimate the demand for the old version only d. the historical demand is still useful in that it allows the firm to estimate the demand for the new version only
reeway company introduces an improved version of an PC product in 2021; it is likely that the demand for the existing PC will decline because customers will buy the improved version. The decline in demand for the original product is not indicated by historical data. your opinion about the historical demand data will be: a. the historical demand is still useful in that it allows the firm to estimate the combined total demand for the two versions b. the historical demand is not useful. c. the historical demand is still useful in that it allows the firm to estimate the demand for the old version only d. the historical demand is still useful in that it allows the firm to estimate the demand for the new version only
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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reeway company introduces an improved version of an PC product in 2021; it is likely that the demand for the existing PC will decline because customers will buy the improved version. The decline in demand for the original product is not indicated by historical data.
your opinion about the historical demand data will be:
a. the historical demand is still useful in that it allows the firm to estimate the combined total demand for the two versions
b. the historical demand is not useful.
c. the historical demand is still useful in that it allows the firm to estimate the demand for the old version only
d. the historical demand is still useful in that it allows the firm to estimate the demand for the new version only
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