Red Fish, Blue Fish, LLP Two years have elapsed since Fran Fisher, CEO of Red Fish-Blue Fish met with Eric Lynch and Jeff Fisher, Senior Vice President of Supply Chain Management and Vice President of Operations respectively, to discuss increasing their scope and scale of operations. There has been good news and bad news during this period. The good news is that sales have increased domestically as the company expanded into Maryland, New Jersey, Virginia, and Washington, D.C. In fact, the construction and consulting business improved dramatically. Jim Beierlein accepted the position of Vice President, Construction Sales and his experience and contacts had been a real benefit to Red Fish-Blue Fish. However, global sales were disappointing, according to Fran Fisher. European and Canadian Sales were good, but the Asian Market sales were not very good. They developed some new web pages for China, India and Japan. While they had nany "hits" on the web page, the sales were not satisfactory. The company relied upon internet sales in the Asian Markets. Some Additional Background Red Fish-Blue fish was established in 2007 by Fran Fisher after he decided to make a career change. He was at that time a successful broadcaster specializing in broadcasting athletic events but was also visible in other venues. He had developed an interest in fishes over the years and maintained large fish tanks which were part of the décor in his oå ce. One of his friends Andy Zimmerman, was a dentist who specialized in dental care for children and adolescents. Andy approached Fran when he was remodeling his oá ces to help use fish tanks for new décor but also he thought that it would help relax and interest his young patients and make their experience less stressful. Fran got interested in the project and spent a considerable amount of time and effort in the design aspects and in the selection of the fish. Andy was so impressed along the way that he insisted on paying Fran a substantial consulting fee and offered to provide financial backing for a new venture which subsequently was named Red Fish-Blue Fish. And as they say, the rest is history. The business took off like it was shot from a gun" and Fran was able to bring in several additional individuals to help with supply chain issues, construction and overall operations. Now they were at a crossroads with respect to expansion. Current Challenges and Issues The company had established a footprint in China through purchasing most of their fish from supplies in china and a Chinese Export Company. Fran hired several students from Penn State's Supply Chain Program to do some studies for him as part of their internship, their analysis agreed with Fran's conclusions, that is, global markets offered the most potential. They based their conclusions on two important developments that they found with their research--the TransPacific Trade-agreement that was in the works between the United States and about a dozen Asian countries and the demographics of the Asian countries! 1. Explain the advantages of a trade agreement and how it might impact a company like Fish-Blue Fish?
Critical Path Method
The critical path is the longest succession of tasks that has to be successfully completed to conclude a project entirely. The tasks involved in the sequence are called critical activities, as any task getting delayed will result in the whole project getting delayed. To determine the time duration of a project, the critical path has to be identified. The critical path method or CPM is used by project managers to evaluate the least amount of time required to finish each task with the least amount of delay.
Cost Analysis
The entire idea of cost of production or definition of production cost is applied corresponding or we can say that it is related to investment or money cost. Money cost or investment refers to any money expenditure which the firm or supplier or producer undertakes in purchasing or hiring factor of production or factor services.
Inventory Management
Inventory management is the process or system of handling all the goods that an organization owns. In simpler terms, inventory management deals with how a company orders, stores, and uses its goods.
Project Management
Project Management is all about management and optimum utilization of the resources in the best possible manner to develop the software as per the requirement of the client. Here the Project refers to the development of software to meet the end objective of the client by providing the required product or service within a specified Period of time and ensuring high quality. This can be done by managing all the available resources. In short, it can be defined as an application of knowledge, skills, tools, and techniques to meet the objective of the Project. It is the duty of a Project Manager to achieve the objective of the Project as per the specifications given by the client.
Red Fish, Blue Fish, LLP
Two years have elapsed since Fran Fisher, CEO of Red Fish-Blue Fish met with Eric Lynch and
Jeff Fisher, Senior Vice President of
Some Additional Background
Red Fish-Blue fish was established in 2007 by Fran Fisher after he decided to make a career change. He was at that time a successful broadcaster specializing in broadcasting athletic events but was also visible in other venues. He had developed an interest in fishes over the years and maintained large fish tanks which were part of the décor in his oå ce. One of his friends Andy Zimmerman, was a dentist who specialized in dental care for children and adolescents. Andy approached Fran when he was remodeling his oá ces to help use fish tanks for new décor but also he thought that it would help relax and interest his young patients and make their experience less stressful. Fran got interested in the project and spent a considerable amount of time and effort in the design aspects and in the selection of the fish. Andy was so impressed along the way that he insisted on paying Fran a substantial consulting fee and offered to provide financial backing for a new venture which subsequently was named Red Fish-Blue Fish. And as they say, the rest is history. The business took off like it was shot from a gun" and Fran was able to bring in several additional individuals to help with supply chain issues, construction and overall operations. Now they were at a crossroads with respect to expansion.
Current Challenges and Issues
The company had established a footprint in China through purchasing most of their fish from supplies in china and a Chinese Export Company. Fran hired several students from Penn State's Supply Chain Program to do some studies for him as part of their internship, their analysis agreed with Fran's conclusions, that is, global markets offered the most potential. They based their conclusions on two important developments that they found with their research--the TransPacific Trade-agreement that was in the works between the United States and about a dozen
Asian countries and the demographics of the Asian countries!
1. Explain the advantages of a trade agreement and how it might impact a company like Fish-Blue Fish?
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